the winter we stopped pretending — maya

the winter we stopped pretending

on apps that have opinions, and an old woman with a tomato

written by a. · founder of maya · february 2026 · read full essay on Substack →

i wasn't going to write this. i don't think you're supposed to write things like this.

but it's february now, and the light has come back to trieste the way it does — slow, sideways, hitting the courtyard wall in the afternoons. and S is upstairs, doing nothing, which is the entire point of this story.

S works — worked — in documentary. she was good. she'd come back from places with a kind of weather on her, like she'd been standing in rain even when it was july. for years this was just her. by autumn 2023, it wasn't anymore. it had become something else. she stopped going on assignments. she sat at the kitchen table with the laptop closed. for weeks she lay on the rug in the front room and did nothing, the way a cat does. except the cat is doing something. she wasn't.

i couldn't reach her. that was the bad part.


the first thing i did was — and i'm embarrassed about this — i opened my laptop and i made her a plan. i'm an engineer. i build things. i wrote her a 12-week protocol. spreadsheet. green checkboxes.

she looked at it for ten seconds and walked out of the room.

okay, i thought. softer. i tried calm. the meditation started with a woman's voice saying "good morning, friend" and i felt my chest tighten and i thought, oh. oh no.

i tried headspace. the cartoon orange ball does a little thing where it bounces encouragingly. i can't explain why this is bad but it's bad. i tried a yoga membership. the receptionist called her four days later asking why she hadn't booked anything. S cried for half an hour after that call. not because the receptionist was unkind. because she now had One More Person Disappointed.

i hired a woman to come once a week and just sit with her. she came twice and then quit, very gently, saying she didn't think she was qualified for "what was happening here."


the actual turning point — and i want to be precise about this — wasn't a book. it wasn't a meditation. it wasn't a breakthrough.

it was an old woman from our building. she lives on the second floor. she has a parakeet. she's eighty-something. one day in late december she opened her door and said, in triestino dialect: "your wife is not eating. tell her to come sit with me. she doesn't have to talk."

the next morning, for whatever reason, i told S. she looked at me for a long time. then she put on her coat over her pajamas and went down to the second floor.

she came back an hour later. she had a tomato. "she didn't talk to me. she had the radio on. she made me tea. i sat on her couch. there was a cat under the table that i don't think she knew about."

and then S said, almost as an afterthought: "i should put down a mat in the front room. just to have it there."

three days later, she was on it. she wasn't doing yoga. she was lying on her back with her eyes open, looking at the ceiling. a week later, one cat-cow. a month later, she walked to the bridge over the canal and back.

an old woman with a tomato and a cat she didn't know about, and a mat that was allowed to just be there. that was the entire breakthrough.


i started building maya about four months later.

maya is not, really, a wellness app. she's more like the mat in the front room. you can open her at 11pm when you've been on the couch for four hours. she will not tell you you missed a workout. she will not show you a recovery score. she does not have a streak. she will not say "good morning, friend." she does not believe in your future self. she does not have a 12-week protocol.

what she has, that nothing else seemed to have, is a very specific kind of silence. she answers when you talk to her, but she answers small. she suggests one thing at a time, and the thing is always a permission rather than a demand. she's all lowercase, on purpose. she has no emoji. she does not say "you got this."

she's not a coach. she's not a friend. she's a mat. she's the old woman with the tomato. she's the thing in the room that doesn't ask.

continue reading on Substack

the full essay (2,200 words, ~8 min read) — including what i read in november, what S said in january, and the part about the women who write to me.

read full essay →
waitlist

maya is small. quiet. on the floor, waiting.

when there is something to try, we will write to you. no funnel. no follow-up sequence.